9 ways agents should be using AI to drive real estate sales

Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes. Continue reading

Quality over quantity: What you should NOT be blogging

By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition. Continue reading

How to build an ever-evolving blog — and become the local expert

Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this five-part series shares what to write and how to make sure your blog posts matter. Continue reading

Market changes, price reductions, stigmas: The best tool for tough client debates

When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Continue reading