Put people first: How to connect with consumers deeper, faster

Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York. Continue reading

‘Decide what is authentic,’ then build a brand, experts say

While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading

Broker Spotlight: Michele Early, Compass Charlotte

Find out how this sales manager has built game-changing systems and relationships across three decades in real estate. Continue reading

Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025. Continue reading

Fannie Mae and Freddie Mac prep for privatization in Trump 2nd term

President Trump has promised to release Fannie Mae and Freddie Mac from its 16-year conservatorship. However, the road to privatization may be more perilous than expected. Continue reading

Huddle Up: Inside the RE/MAX Golfi Team’s playbook for success

Coach Melanie C. Klein breaks down the team meeting strategy that helps Canada’s Golfi Team stay connected and aligned. Continue reading

5 tips for hiring great professional office staff

Hire like a pro if you want your office to be all that it can be, broker Joseph Santini writes. The right hire can make all the difference in supporting agents and clients. Continue reading

How to take advantage of ‘the new normal’ post-NAR settlement

At Inman Connect New York, Kendall Bonner, Russ Cofano and Christine Jacobson urged agents to change how they communicate their value. Continue reading

Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

Elevated mortgage rates continue to chill homebuyer demand

Mortgage rates hovering near “key psychological level” of 7 percent, a likely factor in the slow pace of applications for both refinance and purchase mortgages: MBA chief economist. Continue reading