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Real Brokerage agrees to pay $9.25M to settle commission suits

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The Real Brokerage agreed to change business operations as part of its proposed settlement agreement in Umpa v. NAR. Continue reading →

The Real Brokerage posts dramatic spike in revenue, agent count in Q4

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Celebrating a decade in operation this year, the cloud-based brokerage saw revenue skyrocket by 89 percent in the fourth quarter and its agent count soar by 66 percent, according to earnings data on Thursday. Continue reading →

Mega-team Premiere leaps from eXp Realty to The Real Brokerage

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Lead by David Keener, the team grew quickly with an agent-centric model that reinvested profits at 100 percent back into agent resources, and, like Real, operates without physical offices. Continue reading →

Flexibility drives new Real Brokerage affiliation models

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As part of its ongoing effort to market alternatives to affiliating with legacy real estate brands, publicly traded The Real Brokerage has announced two new forms of partnership, Private Label and ProTeams. Continue reading →

Toes in the sand: Real Brokerage adds 40-agent indie in Carolinas

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Carolina Sky Real Estate operates in North and South Carolina under the guidance of Sheila Fleming and Toni McIntyre. The company is on track in 2023 to close just under 300 homes worth a total $117 million. Continue reading →

Matt Lionetti of Over Ask podcast leaves The Agency for Real

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Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading →

Everybody but the Chiefs: 4 Kansas City real estate teams join Real

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Joining the fast-moving, tech-forward brokerage are Group O’Dell Real Estate Team, The Andy Blake Group, Applebaum KC Homes and Long Real Estate, all of the greater Kansas City metropolitan area. Continue reading →

Real caps its RISE event by announcing more agent benefits

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At Real Brokerage’s 2023 RISE event in San Diego, the fast-growing brokerage announced a number of financial benefits for agents. Continue reading →

New consumer app, agent financial health focus of Real conference

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On the first morning of its annual conference held in San Diego, technology-driven real estate brokerage Real unveiled a new consumer-facing app with the promise of bettering the way homes change hands. Continue reading →