Mega-team Premiere leaps from eXp Realty to The Real Brokerage

Lead by David Keener, the team grew quickly with an agent-centric model that reinvested profits at 100 percent back into agent resources, and, like Real, operates without physical offices. Continue reading

Flexibility drives new Real Brokerage affiliation models

As part of its ongoing effort to market alternatives to affiliating with legacy real estate brands, publicly traded The Real Brokerage has announced two new forms of partnership, Private Label and ProTeams. Continue reading

Toes in the sand: Real Brokerage adds 40-agent indie in Carolinas

Carolina Sky Real Estate operates in North and South Carolina under the guidance of Sheila Fleming and Toni McIntyre. The company is on track in 2023 to close just under 300 homes worth a total $117 million. Continue reading

Matt Lionetti of Over Ask podcast leaves The Agency for Real

Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading

Everybody but the Chiefs: 4 Kansas City real estate teams join Real

Joining the fast-moving, tech-forward brokerage are Group O’Dell Real Estate Team, The Andy Blake Group, Applebaum KC Homes and Long Real Estate, all of the greater Kansas City metropolitan area. Continue reading

Real caps its RISE event by announcing more agent benefits

At Real Brokerage’s 2023 RISE event in San Diego, the fast-growing brokerage announced a number of financial benefits for agents. Continue reading

New consumer app, agent financial health focus of Real conference

On the first morning of its annual conference held in San Diego, technology-driven real estate brokerage Real unveiled a new consumer-facing app with the promise of bettering the way homes change hands. Continue reading

Real adds 56 real estate ‘Legends’ in Northern California

Real Brokerage has added 56 agents through the acquisition of Legends Real Estate in Sacramento led by John Pope, a 45-year veteran of the industry. Continue reading

Real CEO Tamir Poleg takes 2023 Inman ‘Innovator of the Year’ award

The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award’s highest honor, thanks to their amazing strides in tech and recruiting. Continue reading