Robert Reffkin wants Compass to be the Amazon of real estate

The Compass CEO shared insight into his company’s approach to technology and why brokers need to make decisions with the next decade in mind. Continue reading

RE/MAX, KW chiefs: Prepare now for a changing market

Agents need to decide if they want to be a “tech-enabled fiduciary” or an “Uber driver who opens doors,” according to Keller Williams President Marc King. Continue reading

Redfin CEO Glenn Kelman ‘skeptical’ about iBuyer growth

Glenn Kelman said Wednesday at Inman Connect that many agents expect iBuyers to grow. He isn’t so convinced, but does see disintermediation as a real issue. Continue reading

New Redfin tool allows shoppers to phone a friend with FaceTime

The feature lets buyers hop on a FaceTime call with their agents and others, browse listings and share their favorites with the group. Continue reading

Opendoor to make iBuyer offers on listings in real-time at realtor.com

Users of realtor.com will now be able to see a preliminary offer from Opendoor in real-time via the search portal’s My Home dashboard, it was announced Wednesday. Continue reading

14 ways to supercharge your social media strategy for 2022

Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading

CoStar CEO likens Zillow’s StreetEasy to blackmail

Andy Florance on Tuesday positioned his company’s upcoming New York City portal as an alternative to Zillow-owned StreetEasy. Continue reading

‘We can’t be generalists’: How broker-owners compete for agents

Technology is essential for any broker-owner — but so is achieving buy-in from agents. Two experts discuss the topic at Inman Connect. Continue reading

‘Most agents are time-poor:’ Why tech needs to cut through the crap

At Inman Connect Las Vegas, four proptech executives discussed how technology can be used to empower agents to save time, flatten work processes and better serve clients. Continue reading