A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

Zillow, Redfin sent video user data to Meta, Alphabet, lawsuits charge

The complaints, filed by a San Diego resident, seek class-action status and accuse the real estate companies of violating state and federal privacy laws due to their use of third-party tracking pixels. Continue reading

Lessen Copilot the latest in AI property management

The property management software company has released Copilot, an AI interface to streamline the creation and processing of work orders. Continue reading

Sharran Srivatsaa says this is what agents should be doing with AI

President of The Real Brokerage says agents are living in a “small hinges swing big doors” world and that Inman Connect Las Vegas can help them learn a little skill that can move the needle a lot. Continue reading

Zillow partners with Moody’s on multifamily rental data

The partnership will give larger multifamily rental operators access to Moody’s data on topics such as rents, vacancies and inventory. Continue reading

Mauricio Umansky on how to engage your online network 

Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It’s about consistent effort and effective communication. Continue reading

RentSpree inks latest of 6 Texas MLS deals with San Antonio MLS

Software company RentSpree closed on its sixth Lone Star State MLS partnership by inking a deal with SABOR, the San Antonio Board of Realtors. Continue reading

Meet the companies offering commission-sharing workarounds

NAR’s landmark settlement bars sellers’ agents from offering commissions to buyers’ agents in the MLS. A batch of new companies are stepping in to fill the void. Continue reading

My neighbor’s house won’t sell. Virtual staging would help

Virtual staging is becoming an increasingly easy and affordable way to market a stale listing. Here are a number of software companies that excel in making empty homes meet market expectations. Continue reading

Entrata buys Colleen AI in bid for property management autonomy

Software company Entrata acquired its second company in a year with the acquisition of the rental industry’s Colleen, which provides artificial intelligence-based tenant communications and leasing operation support. Continue reading