What lenders brawled over in Atlantic City: The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin’s call to drop crime data and Jay Thompson’s new app for agents. Continue reading

Choosing a Google-centric smart home: Pros and cons

Smart home expert Colton Pratt breaks down Google-anchored hubs. Here’s how Google fares when pitted against Amazon, in case one of your tech-savvy clients asks your opinion. Continue reading

The real estate agent’s guide to Instagram in 2022

If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading

Get more listings: 7 steps to find, analyze and dominate a real estate farm

Do you want more listings in the coming year? In this guide to building a geographical farm real estate farm, Jimmy Burgess breaks down how to choose the right location, run the numbers, create a marketing budget and plan to provide those prospects val… Continue reading

82% of online search will be video in 2022: Here’s how to get on board

Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading

Make 2022 your best year ever! 6 tips for massive results

Prioritize giving without expectation in 2022, and it will be your best year ever, says Jimmy Burgess. Find out how to make the mindset shift to giving (and thus receiving), and how to systemize these strategies in your daily routine to make giving see… Continue reading

The Real Word’s top 199 moments

The Real Word is about to hit its 200th episode (next week!), and Inman has been there for all of it! Here Byron Lazine and Nicole White revisit their fave highlights from 199 episodes full of commentary on real estate’s major news — plus all the fun i… Continue reading

Is Oregon’s ban on love letters in legal trouble? The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a lawsuit that’s fighting Oregon’s ban on love letters, top changes from the NAR annual conference and Real Estate Creative’s social media content. Continue reading

Humor, connection, presence: How to upgrade your marketing in 2022

Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading