Real estate is at a ‘tipping point,’ analyst says

Traditional models shouldn’t be fully counted out, but they need to change, according to John Campbell. He’s downgraded Realogy’s target share price from $16 per share to $8 per share and lowered RE/MAX’s target stock price from $45 per share to $37 pe… Continue reading

Zillow CEO’s big bet on his company earns him $13M

Barton purchased 703,500 shares of Zillow Group stock between Nov. 16 and 20, 2018, according to Zillow’s SEC filings. The shares have skyrocketed in value. Continue reading

Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. Continue reading

Keller Williams joins other top brokerages in supporting the Equality Act

Keller Williams is the latest company to join in support of the Equality Act, legislation that would codify gender and sexual orientation protections into the Civil Rights Act, including the Fair Housing Act.  Continue reading

The age of streaming real estate is here

Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading

NRT’s CEO downplays disruption, teases new transaction tools

Ryan Gorman spoke with Inman by phone to discuss some of the challenges this company is facing head-on this year and his now-infamous letter raising concerns about competitor Compass. Continue reading

Offerpad hires Zillow vet, promises cash offers within in 1 hour

Offerpad, the Arizona-based online fast homebuying and re-selling company, announced Wednesday that it has hired Bryan LaFranchi to lead its program in which homesellers can get all cash for their old properties and put the money toward the purchase of… Continue reading

How the real estate industry is celebrating Pride 2019

June in America is LGBTQ Pride Month, with parades and celebrations across the country commemorating the anniversary of the Stonewall Riots – a series of gay rights demonstrations in 1969 that were met with police force and gave birth to the LGBTQ move… Continue reading