How much are iBuyers paying for customer acquisition?

Over the past three years, the largest iBuyers — Opendoor, Zillow and Offerpad — have spent over $200 million advertising directly to consumers. That spend peaked in 2019 before slowing during the pandemic. Historically and today, Opendoor appears to b… Continue reading

Commission, appraisals, inventory: 11 challenges agents face today

Last year was a trying one, but it taught us to stretch ourselves, our business brains and our mindsets. It also forced us to adapt in an ever-evolvig landscape. Here are the top challenges agents face on the daily. Continue reading

Former Trulia CEO Pete Flint leads investment round in Instashowing

Flint and other big-name investors including Tom Ferry collectively dropped $1.5 million on the showing management startup. Continue reading

Delta Media Group announces launch of ShowingTime competitor

The platform, called Local Showings, will integrate with brokerage and MLS technology. The company also says it is seeing significant interest in the platform. Continue reading

America’s hottest neighborhoods: The North End in Boise, Idaho

The North End has hiking trails, coffee shops, a popular co-op and tree-lined streets. Those amenities have helped make it eminently livable and one of the hottest neighborhoods in the U.S. Continue reading

Realogy appoints first black board member

Felicia Williams is a veteran executive from retailer Macy’s. She’ll serve on the Realogy board’s audit committee. Continue reading

How the marriage between Spencer Rascoff and Offerpad came to be

Spencer Rascoff and Offerpad CEO Brian Bair spoke to Inman about the behind-the-scenes moves that led to Offerpad’s decision to go public via a special purpose acquisition company. Continue reading

IBuyers are willing to lose billions to gain market share: DelPrete

With 2020 firmly behind us, the world’s two largest iBuyers have released their full financial results for the year. Here’s a direct financial comparison of iBuyers Zillow versus Opendoor and an individual look at the key points of difference from 2019… Continue reading