‘That other agent is cheaper’: 3 comebacks for discount services

With discount brokerages and iBuyers on the rise, Realtors are confronted with new challenges, including fierce competition with cheaper options. Here are three techniques to incorporate into your strategy when sellers bring up the topic of discount br… Continue reading

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Continue reading

Millennials’ unconventional credit habits may change scoring models

According to the latest study by data scientists at VantageScore Solutions, a scoring model still struggling to gain acceptance by the federal agency that regulates the two secondary mortgage giants Fannie Mae and Freddie Mac, millennials have similar … Continue reading

Working with partners to develop and implement your Facebook strategy

DIY is great when it comes to kitchen hacks and knitting, but when it comes to business you want expertise- not experimentation. Social media and the internet have been around for a while, but brokerages are only recently beginning to realize how essen… Continue reading

VIDEO: How Can Assisted Living Better Serve Families?

Assisted living facilities provide a variety of services for residents, including meals, housekeeping, social activities and help with bathing and dressing. Yet, today’s typical assisted living resident needs more than that — usually multiple health ca… Continue reading

The hottest housing market in the country is in an unlikely place

The month’s hottest housing market is not in San Francisco or Seattle — but rather in Midland, Texas, according to Realtor.com’s latest market index report. Continue reading

Connect the Speakers: Courtney Poulos on the true cost of opening your own brokerage

“The key to having a long career in real estate is to be able to predict who it’s best for, target those people and sell” Continue reading