DelPrete ‘secret shopper’ sting reveals agents lose hosts of leads

With the help of a firm employing more than 100 undercover researchers, the real estate tech strategist tested agents at roughly 30 brokerages. They found that more than 1 in 3 inquiries never received a response from the agent. Continue reading

CoStar CEO: We’re focused on ‘selling the house’

Andy Florance suggested rival portals are more interested in selling leads than houses and called a lawsuit against his company a “PR stunt.” Continue reading

Private mortgage insurers again losing market share to FHA, VA

FHA premium cuts spur growth, but borrowers with stellar credit can still do better taking out conventional Fannie Mae- or Freddie Mac-eligible mortgages with private mortgage insurance. Continue reading

Oh, what a feeling: 4 experts share how to create a brand that lasts

At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading

To succeed in luxury real estate, know your audience

Daniel McVicar, Eloy Carmenate and Victoria Levitam spoke at Inman Luxury Connect in Las Vegas on Tuesday in a panel titled “From City to City: Trends & Opportunities in Emerging Luxury Markets.” Continue reading

Glennda Baker: ‘Never been a more important time’ for relationships

As agents face attacks on their value from all sides, the most important thing they can do today is to focus on boosting client relationships, the Glennda Baker & Associates leader said to Inman Connect Las Vegas attendees. Continue reading

On AI and real estate, ICLV panel said look to fashion

A panel of marketing and AI experts at Inman Connect Las Vegas discussed how consumer sentiments and product choices can help make homebuying faster and better for the consumer. Continue reading

Moreland Properties, Kumara Wilcoxon take top Golden I honors

Sotheby’s International Realty’s Wilcoxon was named top luxury agent Tuesday. Moreland took top brokerage and Jones Fridman International & Associates was named top luxury team at ICLV. Continue reading