Author Archives: Chris Drayer

The evolution of real estate leads: Fallout at realtor.com

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With Move Inc.’s purchase of Austin-based lead gen company Opcity, realtor.com has made some changes. What can we learn from realtor.com’s recent strategy, and what should we prepare for later in the game? Continue reading →

Still wondering why service trumps tech? Ask Blockbuster

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You can’t be full of yourself, provide poor service, a poor environment and “charge late fees” when customers expect to be delighted. Ours is a service industry where hubris has no place, and we ought to focus on the end user. Don’t believe us? You mig… Continue reading →