Author Archives: John Voigt

What these changes in the digital space mean for your team’s success

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Here are digital marketing topics to keep in mind so you and your team can spend less time trying to find new leads and more time closing. Continue reading →

How software helped this brand launch a luxury marketplace

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I sat down with Alex Lange, CEO of Forbes Global Properties and Propertybase client, to garner his insights about the current real estate landscape, the state of software, and the importance of brokerages playing to their strengths. Continue reading →

How a real estate intranet makes working from home easier

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Over the past weeks, you’ve undoubtedly seen a variety of ways the global real estate community is coping with the challenges caused by the novel COVID-19 virus. With physical (not social) distancing in place, we’ve seen brokerages and agents use creat… Continue reading →

In 2020, what can real estate learn from the hotel industry?

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It’s hard to believe that another decade has come and gone. Y2K is two decades in the rearview mirror, the Great Recession is now ten years past. We have been witness to the recovery of the housing market; the growth of low-fee model brokerages; the em… Continue reading →

4 ways to turn your website into a lead generation machine

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When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o… Continue reading →

Can your brokerage be tech-savvy or customer-centric? The answer is both.

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Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading →