The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading

Luxury sellers won’t budge on price? Share these facts

If a luxury home sits on the market longer than average, the result will be a lower sale price, and other costs will add up quick. Here’s how to explain the true cost to your high-end clients. Continue reading