Author Archives: Marian McPherson

A Coldwell Banker broker shares what it’s like to be a seller right now

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Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent’s sales pitch taught her an important lesson about relationships and empathy. Continue reading →

A top ERA broker shares his basics for recruiting and training

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ERA Sunrise Realty broker David Moody shares why grit, perseverance and committing to “doing things the right way” are the keys to creating a solid agent lineup. Continue reading →

Lydia Pope talks fair housing and the fight for equality

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The president-elect of the National Association of Real Estate Brokers dives into the continued fight for fair housing and how the industry can help. Continue reading →

Continuing to ride housing boom, Realogy posts its strongest Q1 ever

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In an earnings report released Thursday, the company said it took in $1.5 billion in revenue in the first quarter of the year, a 32% year-over-year increase. Mortgage and title played a growing role. Continue reading →

Cash offer startup Ribbon launches appraisal protection service

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The company will now cover the difference for under-appraised homes purchased through its RibbonCash Offers service in all five of its markets. Continue reading →

Low credit scores are biggest barrier for women, minority buyers

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OJO Labs’ latest homebuyer survey found that Black homebuyers were three times more likely to have a credit score below 660, which inhibits access to down payment assistance programs and agent support. Continue reading →

8 things agents need to know about filing 2020 taxes

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North Carolina-based tax professional Dalaine Bradley shares what real estate agents need to know about filing taxes in the midst of a pandemic. Continue reading →

Realogy opens Inclusive Ownership program to 5 more brands

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After a successful rollout at Coldwell Banker, Realogy is expanding the diversity initiative to all of its franchise brands starting April 27. Continue reading →

Zestimates can’t keep up with wild housing market, agents say

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Four agents from around the country talk about the widening gap between Zestimates and MLS home value data as inventory shortages push prices to new highs. Continue reading →