It’s 2020, so surely we should be living in a space-age by now? Well, while it’s not quite the Jetsons, today’s homebuying journey has certainly entered a new age. Real estate professionals are taking notice and innovating that experience by transporti… Continue reading
A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen? Continue reading
A residential property was measured and photographed. The living room looked big enough to fit the new owner’s suite of antique furniture. The staging photos certainly made it look like the right size. What’s the worst that could happen? Continue reading
Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Continue reading
In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading