Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales inter… Continue reading
In luxury real estate, customer relationships are everything — so it’s no surprise that many leading companies are implementing customer relationship management (CRM) systems. If you’re considering adding CRM to your mix, here are five things to know.
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We’re counting down the days to the new year — and the luxury real estate customer is no exception. All across the market, exciting opportunities are emerging to acquire one-of-a-kind properties. Continue reading
Intuitive service. Meticulous hospitality. Exceptional customer experiences. These are essential in real estate — but they’re also the hallmarks of the luxury travel industry. Continue reading
The holiday season is traditionally a time for connecting with friends, family, and coworkers and showing appreciation. The end of the year is also the perfect time to reach out to clients. Continue reading
With their customized service and attention to detail, luxury retailers have always been masterful when it comes to making clients feel at home. But in today’s digital age, brands are doing even more to make their brick-and-mortar boutiques a one-of-a-… Continue reading
Luxury real estate has gone global. Whether it’s a sleek apartment in Monaco or a refined townhouse in London, affluent buyers are collecting properties in many of the most cosmopolitan cities. Continue reading
Marketing a luxury ski property requires more than stunning interior shots. Because buyers come to ski towns from across the globe, they’re not just looking for a gorgeous home — they’re looking for a vibrant, encompassing experience. By taking a savvy… Continue reading
It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and … Continue reading
Millennials are a major driving force in today’s luxury real estate market. Though they’re starting later than their predecessors, they’re entering at a higher price point and bypassing the starter homes that were essential for their parents. Continue reading