Author Archives: Sotheby's International Realty

6 ways to optimize your listing images

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The quality of listing images can have a powerful impact on the immediacy and quantity of inquiries — not to mention the value of those initial offers. Continue reading →

The 3 most requested home office features

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There have been several instances within the past few years where the lack of a suitable office space has been the deal breaker for clients. Even if a home checks all the other boxes, office space can often be non-negotiable. Continue reading →

Top features of branded residences for the luxury buyer

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Luxury buyers place a high value on acquiring the world’s most iconic brands, so it’s only natural they would appreciate an acclaimed name when making their next great real estate purchase.
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How bedroom design can deliver big ROI for your sellers

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Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore. Continue reading →

Analog strategies to improve productivity and performance

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Taking an analog approach is a powerful way to focus the mind, reconnect with the body and devote full attention to the details of a particular client or task. For many, it also fuels creativity and helps them process and retain more information. Continue reading →

Leverage data and analytics to inform your luxury real estate strategy

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Data is everywhere, but that doesn’t mean it’s captured and leveraged effectively. Despite granularity delivering the greatest results and value, many still resort to sweeping generalizations when discussing real estate. Continue reading →

Social media tactics top agents rely on in their marketing plan

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The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.
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Top agents explore 2023 market trends, data and opportunities

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What’s in store for 2023? Join Brad Nelson, chief marketing officer at Sotheby’s International Realty, on January 26th for the Insider open webinar, where top agents will explore this year’s market trends, data, and opportunities. Continue reading →

How these agents use storytelling tactics to excel in home sales

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“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading →

These 3 innovations in lighting technology make home showings a delight

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In luxury real estate, agents should keep their eyes on the lighting market for entirely unique reasons, and at all times of the year. Continue reading →