How these agents use storytelling tactics to excel in home sales

“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading

7 must-read books to elevate your real estate marketing

No matter where you are in your career, the right book can fundamentally change the way you approach your business. This is especially true when it comes to marketing, where new ideas are crucial for success. We asked top-producing Sotheby’s Internatio… Continue reading