10 ways to invest in your agents (so they’re invested in you)

Although broker Troy Palmquist and DOORA Creative Director Janet Pozos know that brokers expect accountability and investment from their agents, the agents need the same thing from their leaders. Continue reading

Stop chasing! 5 ways to attract the agents you need now

Whether you’re a team leader or broker, the way you connect with others in your area matters. DOORA broker Troy Palmquist offers five steps to attracting your market’s best agents Continue reading

Keller Williams’ profit sharing move shouldn’t come as a surprise

People are pointing fingers and raising hell over KW’s recent profit share announcement, writes broker Troy Palmquist. But why is everyone so surprised? Continue reading

7 ‘connect’-ions I made at Inman Connect Las Vegas

If it’s been a while since you’ve been to an industrywide event, broker Troy Palmquist says it’s time you start making travel plans. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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The shiny objects keeping you from serving your clients

Don’t just sit back and wait for things to happen. Find the home your buyer clients are looking for and help them get to the closing table. Continue reading

Lesson Learned: Here’s what it takes to sell a luxury Legacy

In honor of Luxury Month, Troy Palmquist sits down with Austin, Texas, luxury agent Bridget Ramey for a one-on-one in her spectacular Lake Austin listing. Continue reading

There are 6 months left in 2023. You can still win the year

If you’re coming out of the spring market and feeling disappointed in your progress, it’s time to get back in touch with your 2023 goals, writes broker Troy Palmquist. Continue reading

It’s time to put American innovation to work for housing

America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading