How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Is that big Fed rate cut a cure-all for the mopey market? The Download

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With this week’s half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving. Continue reading →

The worst of the storm is over. Time to make waves: Ginger Wilcox

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We’ve weathered the worst of our industry’s perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it’s time to get geared up for what’s next. Continue reading →

2024 could be worst year for home sales since 1995: Fannie Mae

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Falling mortgage rates should help boost home sales by nearly 10 percent next year, but in the meantime, inventory shortages and affordability challenges are keeping a lid on sales in many markets. Continue reading →

MV Realty barred from enforcing 40-year contract in California

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A new preliminary injunction orders the Florida-based brokerage to stop issuing liens in California, and to stop enforcing its 40-year “homeowner benefit agreements.” Continue reading →

HUD partners with Zillow to close racial homeownership gap

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The Department of Housing and Urban Development has partnered with Zillow for “Let’s Make Home the Goal,” a campaign aimed at connecting minority communities with HUD pre-housing counseling services. Continue reading →

Leading agents at Carolwood form The Advisory team

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Carolwood’s managing broker Nick Segal, alongside agents Shaun Alan-Lee and Jane Dorian, recently founded the white-glove service team, which operates in markets in Southern California and New York City. Continue reading →

Truths, frustrations, rate cuts: Inman’s Top 5 stories of the week

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Inman Power Wheels: Final 4 best agent autos near the finish line

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Inman’s Power Wheels bracket contest is down to the four best real estate agent automobiles, as determined by your votes. Continue reading →

Numbers you should know with Windermere Economist Jeff Tucker

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In this exclusive video series on Inman, Windermere’s Principal Economist Jeff Tucker illuminates the latest stats, reports and numbers you should know. This week: The Fed’s latest rate cut. Continue reading →