After setbacks, Better goes public with plan to scale ‘greater heights’

Following six merger adjustments over two years, Better will go public Thursday with $565 million in new funding and plans to “aggressively” partner with agents as it builds its mortgage production team. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Anywhere’s chief product officer: ‘Hallucinations’ are holding back AI

Should agents, brokers and clients put their faith in artificial intelligence right now? Until accuracy is improved, the answer is a resounding “no,” Anywhere Chief Product Officer Tony Kueh told Intel. Continue reading

The Fed, the market and memories of the global financial crisis

While naysayers and doomsdayers compare today’s real estate market to 2008, the numbers tell a very different economic story, writes marketing expert Chris Drayer. Continue reading

Keller Williams cuts profit sharing for agents who fled to competitors

The franchisor will drastically slash profit share for “vested KW agents who actively compete with our brokerages” unless they return within six months, Keller Williams President Marc King said Tuesday. Continue reading

Here’s how to avoid a smoke-and-mirrors tech trap

When selected and used correctly, the right technology can be rocket fuel for your business, Mosaik CEO Sheila Reddy writes. However, implementation and adoption make all the difference. Continue reading

Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading

Court rules Zillow falsely labeled REX listings as case heads to trial

Despite the ruling, Zillow said it looks forward to presenting its case to a jury and is “confident that the evidence will show that REX’s business failed for reasons unrelated to Zillow.” Continue reading