Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

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Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading →

What’s the No. 1 mistake real estate agents make on Instagram?

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There’s so much noise out there on how to navigate a challenging market. This April, let Inman help you cut through the clutter to make smart business decisions in real time. All month long, we’re taking it Back to Basics and finding out how real estat… Continue reading →

Pending home sales end 3-month streak of upticks in dismal March

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The Pending Home Sales Index dropped by 5.2 percent in March to a reading of 78.9 — 23.2 percent lower than March 2022 levels, according to data released by the National Association of Realtors. Continue reading →

7 essential skills for building successful teams in 2023

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It’s time to reevaluate the skills and tools that team members need to be successful in today’s marketplace. Consultant Chris Pollinger outlines the new necessities for leaders. Continue reading →

Mauricio Umansky on how to curate an authentic brand

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When you commit to building an authentic brand, you’re better able to foster genuine connection with your audience. The Agency CEO and “Buying Beverly Hills” star Mauricio Umansky tells you how. Continue reading →

Lindsay Barton Barrett and Maggie Leigh Marshall team up at Elliman

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With Barton Barrett and Leigh Marshall at the helm, the team will work to expand its footprint throughout Manhattan, into North Brooklyn and across the new development market. Continue reading →