10 top-tier lead generation strategies (and how to convert ’em)

What lead generation strategies should be your go-to choices for maximum lead conversion in 2023? Bernice Ross chooses from her best advice over the last year and offers you the most actionable, targeted solutions. Continue reading

10 tried-and-true closing techniques: How to seal the deal in 2023

Agents need to sharpen their skills to be able to close. Here are the top 10 closing techniques well-versed agents should have memorized so they are equipped to handle any potential objections, Carl Medford writes. Continue reading

Reputation matters: Rent’s software improves landlords’ online presence

Reputation’s software will be the foundation of RentRep, a unified interface to give users the ability to oversee and empower social media management, listing marketing and online reviews. Continue reading

Family behind UWM to buy Phoenix Suns and Mercury

The Suns and Mercury deal, valued at $4 billion, sets the stage for the nation’s largest mortgage lenders, United Wholesale Mortgage and Rocket Mortgage, to be court rivals. Continue reading

To tip or not to tip: How to thank your real estate ecosystem this year

As the year reaches its end, now is the perfect time to give an extra token of thanks to the stager who helped you spruce up a bland listing, the photog that literally put your business in its best light with amazing pictures or the ever-reliable handy… Continue reading

Here’s what agents want from their team in 2023

Here are four things that agents are looking for from a team in 2023. Knowing what agents are looking for is the first step, and making sure you have a plan of action is Step 2, Adam Hergenrother writes. Continue reading

Existing-home sales drop in November as median prices inch up

Sales of existing homes in November fell 7.7 percent to a seasonally adjusted annual rate of 4.09 million, according to data released Wednesday by the National Association of Realtors. Continue reading

Bah humbug! Mortgage rates fall, but holidays curtail buyer demand

It’s a slow time of year for homebuying, so it’s not surprising to Mortgage Bankers Association Chief Economist Mike Fratantoni that purchase applications didn’t jump last week. Continue reading

Proptech in 2022: Zillow rebounds, iBuyers stumble and MLSs grow up

Zillow bounced back after folding its iBuyer in 2021, multiple listing services finally caught up, enterprise solutions arrived and other signs property technology approached maturity in 2022. Continue reading