Tag Archives: agent adoption

The best marketing ideas come from agents in the field

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Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading →

The system you need before you introduce new tech

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How many times has this happened? You bring on a new technology solution, but not nearly enough of your agents use it. Well, you’re not alone. Agent tech adoption is an all-too-familiar riddle (or headache) for most brokers and other leaders. Continue reading →