The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading

Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

Adwerx says it can still target Facebook users who are ‘likely to move’

Despite changes to Facebook’s advertising policies, real estate technology company Adwerx is ensuring its clients they’ll still be able to target, “likely to move” Facebook users, through a new partnership with the social media giant. Continue reading

Facebook slashes 5,000 targeted ad options after HUD complaint

Facebook is making changes to company advertising policy in an effort to slash thousands of options that allow advertisers to target certain ethnicities and engage in discriminatory advertising. Continue reading