Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital… Continue reading

Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

‘It’s like buying a first-class ticket’: Opendoor’s acquisition of Open Listings met with mixed reaction

News that Opendoor, the Arizona-based iBuyer, acquired discount brokerage Open Listings was met with concern and cautious optimism as some agents called the move a “wake up call.” Continue reading