How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail … Continue reading

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. … Continue reading

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, c… Continue reading

Say hello to Property Portfolio

Every Tuesday, Property Portfolio brings readers a mix of the latest news and information on the growing investment property market, as well as the most important industry trends and new developments, the powerful new technologies and tools reshaping h… Continue reading

Naked data under the stars: A real estate love story

Industry data is often masked in layers of cosmetic “enhancements” and workarounds. It presents relationship problems when agents, brokers and MLSs aren’t looking at the same picture. Innovative technology companies are swooning for the powerhouse data… Continue reading

The essential guide to investment properties

It’s a huge industry, and one that represents an opportunity for agents. But it’s also a field with quirks, culture, sub-categories and methodologies. Continue reading

Agent/broker perspective: How to help agents avoid burning out

In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. A successful agent is experiencing career boredom and finding herself in need of some new challenges and inspirati… Continue reading

Lesson Learned: You do you, regardless of what people say

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, co-founder of RETV and Small Town Agents and Hanover, Pennsylvania, agent Colin Cameron. Continue reading