60+ homeowner content ideas that’ll keep ’em coming back for more

Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading

Dr. Phil draws attention to agent’s 11-year-old unsolved murder

The father of a murdered Canadian real estate agent went on Dr. Phil to ask the public for help finding the killers and solving the case. Continue reading

How to answer 10 common seller appraisal questions

Here are 10 questions that homesellers will most likely ask during the appraisal process. Here’s how to best respond to prepare them for all outcomes. Continue reading

‘We’re not kidding’: Deadlines loom for broker technology upgrades

May’s gauntlet of conferences brought into focus the issues that will dominate the industry for the rest of the year. The tech conversations have intensified to a fever pitch. A few developments that might fly under your radar are at the core of progre… Continue reading

Century 21 Beachside and Coldwell Banker Beachside are shutting down

Tom Denny, the longtime owner of both residential brokerage franchises, plans to retire, he told Inman. That means all the more than 550 agents who presently hang their hats across the 10 offices maintained by the two brokerages will be looking for new… Continue reading

Agents: Check your bias at the door

Regardless of your beliefs, your political affiliation or your passion for a specific cause, when it comes to real estate, personal bias can easily slip into a conversation. Even the slightest slip in this area can result in violations of the Fair Hous… Continue reading

‘Millennials should not buy homes’ and other lies consumers fall for

There’s a lot of misinformation about down payments and loans that is spread to and believed by consumers. Here’s how we can help change the false narratives at an agent level. Continue reading

Who’s in your tribe, who’s your chief, and where are you headed?

Who is in your tribe? Did you actually pick them? Who’s the chief, and where are you headed? Maybe we don’t pick our tribe, maybe we get the tribe we create through our interactions. Continue reading