‘You’re not the listing agent?’ 6 myths agents should debunk for consumers

Potential clients — especially internet leads — often start their real estate journey with several misconceptions. Let’s change that for them! Here are the top six myths about online property shopping — busted. Continue reading

Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents, through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-ter… Continue reading

Former Coldwell Banker team opens Chicago’s first Engel & Völkers office

A former Coldwell Banker team is bringing the international real estate brand Engel & Völkers to Chicago. Continue reading

Dear Marketing Mastermind: How can I perfect my content strategy in 2019?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: perfecting your content strategy. Continue reading

Not loving the agent life? Try one of these real estate careers instead

You worked hard for your real estate license. If you aren’t enjoying the day-in and day-out of being an agent, consider one of these industry-related careers rather than quitting altogether. Continue reading