What’s a great lead worth? Ideal Agent puts that question to the test

Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading

7 senior housing options every real estate agent needs to know

There will come a time when a flood of aging baby boomer clients will turn to you for advice about retirement housing. Here’s a guide to senior housing options you can use to steer folks in the right direction.

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4 startups that want to shake up the real estate world

New startups aren’t bashful about bringing fresh ideas to market — even when they shatter the comfortable nature of the status quo. Here are four tech-driven startups trying to change the game in real estate. Continue reading

The Agency to open first Florida office in November

Beverly Hills-based brokerage, The Agency, has joined forces with respected Douglas Elliman veteran agents, Chris Franciosa and Jared Ringel, to open the brokerage’s first South Florida office in the wealthy enclave of Boca Raton in Palm Beach County. Continue reading

6 ways to help hesitant sellers get off the fence and make a deal

While it’s natural for homeowners to reach for that mythical tipping point from which they can sell high and buy low, the market remains unpredictable. Continue reading

Bye-bye agents: millennials want ‘influencers’ to handle real estate

A majority of millennials rely on “influencers” to make purchasing decisions — and 80 percent said they would consider hiring one as a real estate agent. Continue reading

Cloud CMA’s iBuyer feature has legs

W&R Studios now seeks to patent iBuyer Connect and make it available to Cloud CMA users across the country, potentially helping further integrate real estate agents into the growing iBuyer ecosystem. Continue reading

Is your email rubbing clients the wrong way?

A funky email address like NoTanLines@swimnaked.com might be OK for personal use, but do you really want customers to see that? Probably not, but many real estate agents use their personal email addresses when communicating with consumers, and it’s lik… Continue reading