Barking up the right tree: How dogs can give your marketing a boost

Charles Hardy, an experienced, passionate dog-lover and founder of a website that helps dog-lovers care for their companions — shares his expertise on understanding the needs of pet owners as well as useful tips for getting ahead of this under-tapped m… Continue reading

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading

‘The status quo is broken’: How data debacle threatens us all

Many companies and organizations are building their own databases and platforms. Traditions are under siege. Confusion reigns as I watch the balkanization of our industry. Continue reading

Very superstitious: 5 otherworldly beliefs that make or break a deal

Are you superstitious? What about your clients? Having a knowledge of astrology, feng shui and numerology might not be your thing, but often it can be a boon to your business if you pay attention to whether these belief systems matter to your clients. Continue reading

How to get price reductions in a changing market

Feel that chill in the air? It’s not just autumn taking hold. The market, too, is cooling. Now, I’m not predicting a catastrophic slowdown. But we know real estate is cyclical, and I want to help you stay ahead of the curve.
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How all-in-one tech can make every agent’s life easier (Yes, even yours!)

Tell me if this sounds familiar: You’ve got accounts for all sorts of tech tools – many of which you’re paying for month after month – and half of them you barely remember your password.
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The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading