San Francisco Bay Area MLS to offer up platform alternative

In January, the Oakland/Berkeley Association of Realtor-owned bridgeMLS will launch connectMLS, an MLS system from the software firm dynaConnections. Continue reading

Need to make more cash in real estate? Try these tips

What should you do when you can’t pay your bills on your real estate income alone? How do you keep your businesses afloat? Think about these options. Continue reading

5 soul-searching questions all aspiring team leaders should ask themselves

Before you begin assembling a real estate team, there are several critical, soul-searching questions to ask yourself. Here are five things to consider (and answer) before you start the process. Continue reading

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

How voice-activated tech is going to humanize real estate

Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Continue reading

As Hurricane Florence approaches, Realtors are bracing for impact

The Category 4 storm prompted a mandatory evacuation order for Hatteras Island, where Scholten lives, beginning at noon on Monday and the order will extend to the rest of Dare County at 7 a.m. Tuesday, but whether Scholten leaves will depend on the hur… Continue reading

Realtors understand local housing problems better than anyone

Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not … Continue reading