This agent got a job from TikToking. Steal 11 of his social media tips now

Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International’s Ultra Luxury division took notice. Now he’s sharing his tips to land a promotion with Inman readers. Continue reading

‘It’s about time’: Agents cheer as Zillow braces for portal war in NYC

Agents across New York City were enthusiastic Thursday after CoStar-owned Homesnap and the Real Estate Board of New York announced plans to launch a search portal in 2022. Continue reading

TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

How one agent uses TikTok to wrangle some of his youngest clients

A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80 percent of his business using the youth-oriented app. Continue reading