Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading
Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Continue reading
Bad behavior and violations of any of the 17 articles in NAR’s Code of Ethics can result in an ethics complaint, where a Realtor may have to appear before their peers at a professional standards hearing. Here are five examples of unethical behavior tha… Continue reading
You might feel as if you’re achieving a lot by undertaking several tasks at once, but the opposite is true. Neuroscience research shows that multitasking confuses the brain, slows you down and makes you prone to make errors. Continue reading
We all talk about things agents should do to be successful, but today, let’s talk about things that’ll absolutely ruin your business, so that you read, absorb — and go do the opposite of these things. Continue reading
Getting hit with constant rejection isn’t easy, especially face to face. But for those willing to power through, door-knocking can really pay off. Chandler David Smith made nearly $100,000 his first summer of door-to-door selling and another $140,000 t… Continue reading
One of the most overlooked professionals in the world of real estate is the home inspector — a good one can help you to better negotiate on behalf of your client. Here are four tips to help you screen candidates for the job. Continue reading
Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Continue reading
Have you ever looked at the contacts you’ve made after a grueling prospecting session and wondered what’s the point? A person can only hear the word “no” so many times before getting discouraged, right? Here’s how Ramon Sanchez is making traditional pr… Continue reading