There’s been much dialogue around why agents choose a certain brokerage and what makes them so fiercely protective of the one they’ve picked. The bottom line is it’s an intensely personal decision, which comes as a result of many different factors. Her… Continue reading
Especially as you begin in real estate, it’s critical to assemble a support system that will carry you through the highs and lows of this business. Here’s what you should do to seek out those who will aid your professional development. Continue reading
Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out … Continue reading
Regardless of your market, you’re likely competing against many real estate agents for business. Follow these steps to get that unique cutting edge that’ll better your business, set you apart and make a lasting impression. Continue reading
From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Continue reading
One of the most important rules of sales is to not spin your wheels on a dead-end deal — and real estate is no exception. Taking a few extra steps in the beginning to qualify a new buyer beyond financing can help set up both parties for success. Here a… Continue reading
A vast majority of today’s consumers believe that selling real estate is an easy business — and that they can get all the information they need from Zillow. Sadly, these people are seriously mistaken. Next time someone doubts your worth as an agent, sh… Continue reading
Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading
The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year. Continue reading
To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading