AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

CHALLENGE: Refresh your website in 7 days

If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading

What the top brokerages’ color choices say about them (and how to choose your personal branding)

Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading

CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading

Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

From Michael Scott to Miranda Priestly: What pop-culture’s worst ‘bad bosses’ can teach us about leadership

This list provides a little taste of the all-you-can-eat buffet of bad bosses in television and movies. Find out what you can learn from this parade of awful leaders. Continue reading

Is real estate a good career path for you?

Money, glamour and excitement are part of a career in real estate, as are hard work, long hours and responsibility. Find out if you have what it takes to create and maintain a successful real estate practice. Continue reading

Feel a career shift coming on? Here’s how to get the home team onboard

Whether taking that promotion, expanding their business, getting a broker’s license or trying to prepare everyone for a different financial reality, here are some tips agents can use to communicate better with their families. Continue reading