While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss buying a home sight unseen, co-housing and how to win bidding wars. Continue reading
When there is a huge competition and a surplus of real estate agents, we tend to start fighting each other. Here’s why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker. Continue reading
We believe in training new team members to close the right way while also being available to help out every step of the transaction. Here are a few of the best practices we advise our team members on to help close the deal. Continue reading
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs and rake in the referrals. Continue reading
A real estate team can be the ultimate solution to providing consistent 5-star client experiences — if they’re run effectively. Here are five must-have systems for any service-oriented team. Continue reading
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman’s Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative. Continue reading
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all. Continue reading