12 steps for thriving through a market shift

As the market shifts, the question becomes: What are you going to do to make sure your business will continue to grow? Here, Jimmy Burgess will take you through his 12-step plan for thriving through a market transition.  
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Who is your client? 4 personality types to watch for

Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading

How to become the team that attracts top talent

Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading

10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading

Click, click, sign: How to avoid digital signature pitfalls

In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns and questions. For example, are your clients actually reading the documents before signing them? Are they secure? Here’s what you should know. Continue reading

Freshening up a listing? 14 ways to boost a home’s buyer appeal

Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading

Hit replay! 6 marketers who are building communities and their brands

We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

The Real Word: Do Americans want to live farther from neighbors?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry. Continue reading

10 smart closing gift ideas that clients will never forget

Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading