Tag Archives: Columns

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

Broker Spotlight: Leonie ter Brugge, The Agency Costa Blanca

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Find out how luxury specialist Leonie ter Brugge brings her global perspective to serving clients who’ve fallen in love with Spain’s Mediterranean coastline. Continue reading →

Why thousands of women will have to make health care moves in 2024

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How far do you have to drive in your state to receive quality maternal health care? To receive emergency services? These kitchen table issues are on your prospect’s minds, Rachael Hite writes. Continue reading →

Objection-handling scripts for the buyer representation agreement 

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If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading →

Savvy tax strategies to see you through the 2023 tax season

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As you gather your 1099s and W2s and reconcile your accounts, writes financial planner Jordan Curnutt, don’t sleep on these key tax planning strategies that can truly move the needle this tax season. Continue reading →

Buyer agents are already cutting commissions: The Download

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In the post-Sitzer world we now live in, agents and brokers are already dealing with the new reality by cutting buyer commissions to the bone. Continue reading →

Level the playing field with budget-friendly agent support

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It’s time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today’s competitive landscape. Continue reading →