Tag Archives: Columns

How to talk to clients about money (and all the rest): The Download

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Agents can deal with economic headwinds by understanding their buyers’ mindset and helping them tap into down payment resources. Continue reading →

How to beat your buyer’s biggest obstacle to purchasing a home

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Down payment assistance programs can help more people make their dreams of homeownership come true, including up to one-third of all borrowers who fail to qualify without DPA. Continue reading →

Sherry Chris, a real estate icon in ‘Pantone Pink,’ broke the mold

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Over her decades-long career in real estate, Sherry Chris was the rare executive who was smart, intuitive and always fun, Brad Inman writes. “Even in retirement, she will only be a call away.” Continue reading →

What the latest Fed survey data tells us about consumer psyches

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Take a look at the latest SCE Housing Survey which offers a detailed look at consumers’ psyche in regard to the housing market. Continue reading →

Multifamily sales slowed to a crawl last year. Trends to watch in 2023

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Today’s renters are moving the multifamily housing market away from standardization and toward their personalized needs. Continue reading →

The real estate agent’s guide to marketing with Instagram

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As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing. Continue reading →