Tag Archives: Columns

What can we learn from a chicken sandwich? 5 key takeaways

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Although they claim to have been the first to offer a fried chicken sandwich, Chick-fil-A realized that anyone else could offer a competing product. Therefore, they focused on developing an unbeatable customer experience. Continue reading →

Listing inventory drying up? 7 FAQs for hosting a budget-friendly homeseller seminar

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Hosting a budget-friendly real estate seminar doesn’t have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself. Continue reading →

Fashion victims? When broker and agent style choices clash

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The standard for appropriate business attire is always a moving target, especially in real estate. How should residential real estate brokers navigate this ever-shifting playing field, one full of landmines in every direction? Continue reading →

4 ways to reset your outlook on business at the beginning of 2023

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Your mind is powerful, and these approaches will help you maximize your mindset and take a leap into new next-level territory. Trust yourself, your strengths and your intuitions and you’ll have a year to be proud of.  Continue reading →

Master the art of cold calling with these 8 can’t-miss strategies

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Cold calling can be an intimidating prospect for many real estate agents, but it doesn’t have to be, writes renowned trainer Darryl Davis. Real estate agents can turn cold calls into warm leads with practice and preparation, and as it becomes second na… Continue reading →

Why this economist says today’s market is not a do-over of 2008

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Now, although price growth through the pandemic period was clearly excessive, writes economist Matthew Gardner, fundamentally speaking, the two periods cannot be considered to be similar at all. Continue reading →

How to create great marketing content in seconds with ChatGPT

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We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose signific… Continue reading →

25 cities cracking down on Airbnb: The Real Word

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This week, Byron Lazine and Nicole White are talking about cities that are making it harder to own short-term rentals, how inflation has impacted millennial homebuying plans and the weekly media review Left, Middle, Right. Continue reading →

AI now complete with built-in stereotyping

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If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing. Continue reading →