A buyer’s market may be a boon for Zillow, realtor.com and portals

For Veronica Figueroa, a broker and owner of RE/MAX Innovation in central Florida, a buyer’s market will require agents to connect on a more human level. And she too saw digital advertising as a place to spend money making that happen. Continue reading

Join us for Luxury Connect’s Welcome Reception

Join us for cocktails and appetizers at this regal compound, where you can mix, mingle and expand your network among luxury real estate’s elite. Continue reading

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading

The right (and wrong) way to procure content for your real estate website

Content marketing is a must for any great business, but generating enough content to outrank competitors can be hard. Here’s what you need to know about buying and borrowing content so you don’t make a fatal mistake in your marketing. Continue reading