Premier Agent customers cheer Zillow’s platform improvements

Zillow is finally taking its re-imagined Premier Agent program nationwide and unveiling a platform where the “best” agents are rewarded while those with poor customer reviews will be dropped. Continue reading

Zillow Homes could become a $20B biz. What do agents think?

Projections Thursday that Zillow’s still-young iBuyer program could generate up to $20 billion in annual revenues prompted mixed reactions from agents. Continue reading

WATCH: Referrals vs. lead gen — which is best?

What’s better — buying leads or focusing on your sphere? Kendyl Young of Diggs Real Estate, Barbara Betts of The Betts Realty Group and Dan Sundberg of Kendrick Realty tackle this topic onstage at Inman Connect San Francisco. Continue reading

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading