Premier Agent customers cheer Zillow’s platform improvements

Zillow is finally taking its re-imagined Premier Agent program nationwide and unveiling a platform where the “best” agents are rewarded while those with poor customer reviews will be dropped. Continue reading

Zillow Homes could become a $20B biz. What do agents think?

Projections Thursday that Zillow’s still-young iBuyer program could generate up to $20 billion in annual revenues prompted mixed reactions from agents. Continue reading

Breaking down the numbers: The true cost of opening a brokerage

Luke Monroe, the CEO and broker-owner of Kendrick Realty, shared with Inman his own recent experience opening his brokerage’s third office in California. Continue reading

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading