Unlock homeownership with down payment assistance programs 

As a real estate agent, it’s not enough just to conduct the transaction. Provide education and service that will help make it possible in the first place. Continue reading

One card isn’t enough: Get more leads with this ‘just sold’ method

If you’re implementing direct mail into your marketing, here’s how to make sure it stands out after your next closing. Continue reading

A graphic artist’s take on maintaining brand identity

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading

12 useful gift ideas your clients will actually want

It’s not too late to reach out to your clients this holiday season. Designer Antoinette Fargo offers 12 gift ideas for now — or to take you all the way through 2023. Continue reading

Thinking of switching brokerages? 13 to-dos as you head out the door

If you’re brokerage shopping for 2023, this may be the perfect time to plan your change and execute on it. Broker Troy Palmquist tells you how to do it right and ensure the change is a positive one. Continue reading

It’s the disruption, stupid! Redfin Now and the end of iBuying as we know it

As Redfin winds down its operations, Opendoor and Offerpad are the last ones left for the most part — and they’re both struggling. Was iBuying a flash in the pan or is everyone simply looking in the wrong direction? Continue reading

4 ways to ‘set the stage’ when preparing your listings this holiday season

Take advantage of the warmth associated with holiday memories when marketing your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday decor that will win over homebuyers. Continue reading

It’s time for the mortgage industry to create meaningful options for homebuyers

Although mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes. Broker Troy Palmquist calls on big banks and MLSs to promote s… Continue reading

7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading