Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading

Avoid a Tori Spelling moment by finding the humanity in clients

An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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The shiny objects keeping you from serving your clients

Don’t just sit back and wait for things to happen. Find the home your buyer clients are looking for and help them get to the closing table. Continue reading

How we’re using QR codes for high-impact real estate marketing

Stop sending the same-old, same-old marketing collateral, writes DOORA Creative Director Janet Pozos. Use QR codes to make everything you provide more meaningful. Continue reading

Swag it out: Using on-demand printing to create your own merch

Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading

Learn the strategies of this self-proclaimed ‘door-knocking champ’

As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful. California agent Ernesto Vargas offers his best how-to advice for developing a door-knocking habit.
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Find your superpower so you can save your business

In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business. Continue reading