How to craft, hone and rock your elevator pitch

Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading

How to look more experienced at selling luxury real estate

First-class service, thoughtful follow-up and a professional approach are all steps on the pathway to success in the luxury space, says Laura Stace, vice president of luxury marketing for Berkshire Hathaway HomeServices. Here’s how to look more put-tog… Continue reading

Perfect your elevator pitch to win more business — here’s how

In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading

7 things new agents should do every day for a year

New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success. Continue reading

WATCH: How to avoid getting ‘Chopped’ by potential clients 

Creator of Chopped Dave Noll asks, If you’re a real estate agent, what is your “one click”? What’s the one thing that sets you apart from others and keeps you top-of-mind? Listen in as Noll breaks down the art of selling and how agents can master their… Continue reading