‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

Josh Flagg and partners form media company Estate Media

The real estate media company will aim for coverage that bridges the gap between hard industry-focused outlets and the swath of popular reality TV programs that have hit the industry in recent years. Continue reading