Tag Archives: Gen Z

Applying for a mortgage? How you repay your student loan is crucial

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Student loan borrowers who use an income-driven repayment plan could be at disadvantage for taking on a mortgage, a study by the Urban Institute shows. Continue reading →

Social media is the greatest gift to agents: Ryan Serhant

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Serhant, an agent and Bravo TV star, sells roughly a home a week through connections he makes on social media. Now he’s tackling TikTok. Continue reading →

Millennials and Gen Zers face off in battle for housing

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According to realtor.com’s latest Generational Propensity report, the oldest Gen-Zers are beginning to transition from renting to buying with their share of mortgage applications reaching 2 percent in Q4 2019. Continue reading →

Digital mortgage lender saw huge uptick in underserved groups in 2019

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A new study released by digital mortgage company Better.com found that 2019 was dominated by millennials, minorities, LGBT married couples, single women and married women that outearned their husbands. Continue reading →

How a polarizing listing video got this newbie millions in business

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When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it. Here’s how we did it on a shoestring budget. Continue reading →

Will millennials rent forever? Study shows they believe so

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A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated with soaring home prices and meager supplies that they have changed their minds, at least for now. Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

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Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

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Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading →

How to Lead and Succeed in a Multigenerational Workforce

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I have been known to roll my eyes when I tell my story about an editor several decades my junior who didn’t return my phone calls or emails–which enraged and frustrated me. Then one day, I tried texting and poof, she responded immediately. I realized t… Continue reading →