How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the commo… Continue reading

How to Lead and Succeed in a Multigenerational Workforce

I have been known to roll my eyes when I tell my story about an editor several decades my junior who didn’t return my phone calls or emails–which enraged and frustrated me. Then one day, I tried texting and poof, she responded immediately. I realized t… Continue reading

Gen Z should start saving now to afford a home by 2031

The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they’re 30. Continue reading

Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that although they believe technology is important, it’s not the only integral aspect of buying a home. Continue reading

The 5 most important findings from Zillow’s consumer trends report

Eighty-four percent of all sellers said they rely on agents to provide guidance from the beginning to the end of the transaction, but Millennials are the most likely to take on a DIY approach… Continue reading